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Celebrity & Gossip

New Brand: A Case Study for A Hair Salon

"How is your branding, I asked?" when I met a salon owner. We were at a restaurant bar and struck up a conversation. She was in the hair business and I was in the marketing business. Our brains met and the rest is HERstory. ...

What is Photography copyright?

In simple terms, copyright for photographers means owning property. With ownership, you get certain exclusive rights to that property. Here are a few best practices for hiring and using photography in your marketing materials...

Tradeshow Marketing

Trade shows are some of the best places to sell a product or service for a number of reasons. One of the most important reasons is that they have an interested target market, otherwise known as attendees, there to receive chachkis....

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